Disciplined scaling with Foodji
2024.11.11
PCP Growth, the new lending strategy within P Capital Partners, announces its first transaction with Foodji, the fast-growing food-tech company.
Munich-based Foodji is a fast-growing food-tech business delivering fresh, healthy and affordable food to under-served businesses across Germany. Their tech-enabled model creates value through integrated technology and data-led operations to serve an attractive white-space with a strong first-mover advantage.
Our whole intention in entering the growth market with our patient, direct lending strategy is to help European entrepreneurs meet the challenges of disciplined scaling while protecting valuable, proven businesses. Being a founder-led, high-growth and high-margin business with a clear path to profitability, Munich-based Foodji is the perfect candidate as our flagship transaction.
Our comprehensive financing solution secures the company’s full funding needs, allowing Foodji to maintain growth momentum by scaling consistently strong unit economics into existing markets and into imminent profitability. The non-dilutive structure of the loan also allows the founder team to fully focus on building the business and organisation while finding the optimal balance between risk and opportunity.
This partnership perfectly encapsulates our broader mission of supporting European innovation by backing entrepreneurs and companies with hybrid, less demanding and more patient capital.